Did you ever feel like something is missing from your Facebook insights page?
Try adding Facebook Traffic to Google Analytics to connect the dots.
Using them together, you will see both Facebook & Google Analytics activity.
Using Facebook and Google Analytics Together
Google Analytics – Goals
To go beyond simply website activity you’ll need to set up Goals in Google Analytics.
Without goals, you can’t measure progress.
Google Analytics can be intimidating, but give it a try!
1. Identify your Goal
When people come to your website, what do you want them to do?
- Sign up for your mailing list?
- Purchase Something?
- Get a Quote?
- All of the above?
Whatever it is you want visitors to do defines your goals in Google Analytics.
2. Determine the URL of the Landing Page for your Goal
Do you have a “thank you” or “confirmation” page or for your goal(s)? That is the URL you will need to use in Google Analytics.
If you don’t already have pages where a user gets a thank you page for an action on your site, add them now since you need this to go any further
3. Set up your Goal in Google Analytics.
Access Google Analytics, choose the Account you want to set up, then click the Admin tab.
Choose Goals in the View column.
The next screen allows you to choose a preset template. You should be able to locate your Goal type in the list — if not choose Custom.
For our example here, our Goal is to track traffic to our opt-in form for a mailing list.
Enter your landing page URL (make sure to choose “Begins with”), configure optional settings to your liking, verify the Goal and SAVE!
4. Set up Campaign to Track
Since many users simply copy and paste a URL to share, you can track this activity by creating a campaign in your Google Analytics.
Campaigns allow you to track your visitors based on specific links they have clicked to arrive at your website. To do this use UTM parameters
I use the following URL to track clicks from my Facebook Page custom tabs to my website.
When someone clicks on this URL from Facebook, Google Analytics can identify it in Google Analytics > Dashboard > Acquisition > Campaigns.
You can create custom URLs with UTM parameters for Google Analytics Campaigns by visiting the Google Analytics URL builder.
Using UTM parameters are very useful in tracking your posts on Facebook.
5. Set Up Segment
Create a segment in Google Analytics to track Facebook traffic compared to the rest of your website’s traffic
To set up a segment, you would click on the All Sessions box in your dashboard, and then click the red New Segment button.
Name your Segment and use Advanced > Conditions > Source > Contains facebook.com.
And that’s it.
Use Segments to compare one traffic type against another Facebook traffic against your Twitter traffic, Your Facebook traffic against your search engines and so on, and so on, and so on.